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The Power of Thoughtful Planning: 4 Life Insurance Stories from 2025


The power of thoughtful planning

When we talk about life insurance, we often default to numbers. Premiums, benefits, rates, and returns tend to dominate the conversation. Yet the true impact of these strategies rarely shows up in spreadsheets. It shows up in the lives of the people left behind, in stability during grief, in families who can breathe a little easier, and in legacies that outlast a lifetime. 


At NFP Insurance Solutions, these moments were brought into focus in 2025. The following stories highlight four clients whose planning made all the difference this past year. Each case is unique, but the theme is the same: thoughtful preparation provided real peace of mind when it mattered most.


A Partner’s Long Commitment to His Family

Our first story is a client we worked with for more than 25 years. He had a demanding career, stayed active well into retirement, and did not expect health issues to disrupt his later years. When memory challenges emerged, his care needs increased quickly and placed emotional and financial pressure on his family.


Earlier in his life, he had been hesitant about permanent life insurance. Ultimately, he chose to move forward because he wanted to make sure his family would be supported no matter what happened. That foresight proved critical when he passed away in his early seventies.


The planning ensured his family had clarity and stability at a time when they needed it most. Instead of worrying about replacing income or covering care costs, they were able to focus on one another and navigate the loss without added financial stress.


Key outcomes:

  • Issued 4 permanent life insurance policies

  • Paid $2.8 million to beneficiaries

  • Fully covered income replacement and care-related expenses

  • Family avoided drawing down personal assets during a difficult period


The true value of this strategy was in the emotional relief of knowing the family could maintain stability, dignity, and flexibility at a time when everything else felt uncertain. The payout was just extra.


A Husband’s Promise to His Wife

In another case, a client became increasingly concerned about the risk of relying on a highly concentrated stock position. As his own health declined, his priority shifted to ensuring his wife would never have to worry about income or market volatility.


He reallocated assets into an annuity designed to provide dependable income for her lifetime. The result was straightforward and reliable. Income arrived each year regardless of market conditions, giving her financial confidence while she focused on caregiving and daily life.


At her passing, the remaining value continued on to a family member, extending the impact of his decision beyond her lifetime.


Key outcomes:

  • Funded the annuity with approximately $4 million

  • Client received about $400k per year for more than 20 years

  • The remaining benefit passed to her niece

 

A Legacy Built With Intention

This client approached planning with a clear philanthropic goal. With no heirs and a strong desire to support the organizations that had shaped his life, he wanted to make his charitable gifts as meaningful and substantial as possible. 


Rather than gifting the original amount, he chose a life insurance strategy that allowed him to fund his legacy over time and work closely with the organizations. He was able to engage with each organization personally, discuss how the funds would be used, and shape the future of causes he cared deeply about.


Unexpectedly, he passed away less than 2 years after the policies were put in place. Because of how the strategy was structured, the impact of his giving was much more significant.

What would have been a modest contribution became a transformative gift for the organizations.


Key outcomes:

  • Client passed less than 21 months after policy was placed  

  • Paid about $400,000 in premiums

  • Over $2.5 million was distributed to nonprofit organizations

  • Organizations received substantially more funding, far sooner, than through direct giving


A Business Owner’s Long-Term Vision for Family and Enterprise

More than 30 years before his passing, a North Carolina car dealership owner put life insurance in place as part of his long-term planning. At the time, he was the sole owner of the family business and wanted a strategy that would protect the dealership while also providing liquidity for his family at death.


Rather than relying on a single policy, we structured two split-dollar arrangements that worked together. One supported the capital needs of the business, while the other focused on estate liquidity and succession planning. This allowed the company to recover its contributions and ensured the estate would have cash when it was most needed.


Key outcomes:

  • $6.2 million in combined death benefits

  • $2.7 million returned to the dealership, supporting capital and business continuity

  • $2.9 million provided to the estate for tax obligations and liquidity

  • The business transitioned seamlessly to the next generation


This planning done years in advance made sure the dealership did not face pressure to sell assets, take on debt, or disrupt operations. When he passed away in his mid-eighties, the transition was smooth and his children were able to continue running the business with confidence.


The Value Beneath the Surface

These stories are reminders of something essential. Life insurance is not just a financial product. It is a stabilizer in moments of crisis. It is an income source when life changes unexpectedly. It is a way to preserve dignity, provide comfort, and make gifts that endure far beyond our own years.


Behind every policy is a family, a spouse, a cause, or a future that depends on the decisions made long before a claim is filed. And when those decisions are thoughtful and well-structured, the result is the same: more stability, more peace of mind, and more security for the people who remain.

 
 
 
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Insurance services provided by SBSI, Inc.

Securities may be offered through Kestra Investment Services, LLC (Kestra IS), member FINRA/SIPC. Investment Advisory Services may be offered through Kestra Advisory Services, LLC (Kestra AS). NFP Insurance Solutions is a marketing name and platform used by affiliated and nonaffiliated companies, including but not limited to SBSI, Inc., using the services of NFP Insurance Services, Inc. (NFPISI), a subsidiary of NFP Corp.  PartnersFinancial is a division of NFPISI. Kestra IS and Kestra AS are not affiliated with SBSI, Inc. or NFP Corp. Kestra IS, Kestra AS, and NFP Corp. and its subsidiaries do not provide tax or legal advice and are not Certified Public Accounting (CPA) firms. Not all professionals listed on this site are licensed to offer securities or Investment Advisory Services. Investor Disclosures 

This site is published for residents of the United States only. Registered Representatives of Kestra IS and Investment Advisor Representatives of Kestra AS may only conduct business with residents of the states and jurisdictions in which they are properly registered. Therefore, a response to a request for information may be delayed. Not all of the products and services referenced on this site are available in every state and through every representative or advisor listed. For additional information, please contact our Compliance Department at 844-553-7872. 

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